Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

For the Zee TV channel promo, the goal was to showcase a typical South African family absolutely enchanted by the Bollywood channel. The family was filmed as they experienced the full spectrum of emotions Bollywood delivers—from tears and thrilling fear to belly laughs.

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The project provided a fantastic opportunity to dive deep into dramatic performances. To capture genuine reactions, a rough edit was created and shown to the cast, ensuring their responses were heartfelt and sincere. Given Bollywood's vibrant nature, colourful art direction and gel lights played a key role. Anamorphic lenses were used for the close-ups, lending a soft and intimate depth of field that added a cinematic touch to the promo.