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VANTIS

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

This video marks the third instalment for Penn Mutual, spotlighting their Vantis Life product. Continuing the thematic approach of its predecessors, it uses a simple yet powerful element—a ball—to navigate a journey filled with abstract challenges and opportunities. By giving the ball character, viewers connect emotionally, experiencing its trials and triumphs firsthand.

 

The visual style remains deliberately minimalist, placing animation front and centre. Introducing 2D graphic elements like typography and flat shapes, along with dynamic scene transitions, injects the narrative with energy, modernity, and vibrancy.

Production Company:

Masters & Savant

Client:

Penn Mutual

Director:

Candice Wainwright

CREDITS
 

CREDITS

Production Company:

Masters & Savant

Client:

Penn Mutual

Director:

Candice Wainwright

CREDITS

Production Company:

Masters & Savant

Client:

Penn Mutual

Director:

Candice Wainwright

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