Takealot

INSTANCE.

Blue Dot Sale

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.

Takealot's first Black Friday sale, branded as The Blue Dot Sale, called for an all-out animation extravaganza. Our mission was to creatively tie every featured product into the blue circle theme. By distilling the concept to this single element, we unlocked countless possibilities to infuse style and edge into a diverse array of products.

The biggest challenge? 3D modelling all the products to enable dynamic, captivating movements. By choosing 3D over 2D, we elevated the look and feel, transforming a typical retail presentation into something truly high-end. That extra effort made this piece stand out from the crowd.