Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

We took over an entire parking lot and store for the night to create our own early Christmas wonderland. It involved an extensive Christmas Art Department, transforming both the interior and exterior with festive decor, along with some extra love in compositing. We also enjoyed developing our character of jolly Santa, adding depth and personality.

​

This project marked our first use of Redshift GPU rendering, which was incredibly fast and allowed us more time to perfect the 3D work. With the help of talented artists from around the globe, we pulled off this magical transformation just in time for Christmas.