Indulgence. Anytime.
NATURE'S
SOURCE
Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.
The brief was to blend the natural ingredients of Nature’s Source cereal with high fashion styling, and it quickly became one of our favourite projects! We layered connections between the food and custom-designed fashion pieces, capturing the essence of each ingredient through texture, colour, and tone. Every interior space, food styling element, and even our actress's performance worked in harmony to unify these ideas. The use of the Phantom camera made every frame a visual delight.
Production Company:
Masters & Savant
Agency:
Herdbuoys
Director:
Candice Wainwright
Creative Direction, Live Action Direction, Editing
CREDITS
CREDITS
Production Company:
Masters & Savant
Agency:
Herdbuoys
Director:
Candice Wainwright
Creative Direction, Live Action Direction, Editing
CREDITS
Production Company:
Masters & Savant
Agency:
Herdbuoys
Director:
Candice Wainwright
Creative Direction, Live Action Direction, Editing