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2024

ELIZABETH
ARDEN

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

After a year of mastering foliage and photoreal products, the client challenged Adrian to incorporate a water element into the piece. Utilising Houdini's SOP Solver tools, they crafted most of the shots without resorting to time-consuming flip simulations, giving more freedom to perfect other elements. The piece was delivered as a seamless blend of nature and innovation, flowing effortlessly on screen.

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Production Company:

RedStrings Productions

Agency:

MA Group

Director:

Adrian Bergoff

VFX:

Adrian Bergoff

VFX Lead

CREDITS
 

CREDITS

Production Company:

RedStrings Productions

Agency:

MA Group

Director:

Adrian Bergoff

VFX:

Adrian Bergoff

VFX Lead

CREDITS
 

Production Company:

RedStrings Productions

Agency:

MA Group

Director:

Adrian Bergoff

VFX:

Adrian Bergoff

VFX Lead

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