The Alchemy of Marketing
DELOITTE
Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.
Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.
Production Company:
RedStrings Productions
Agency:
Deloitte
Director:
Candice Wainwright
Creative Direction, Compositing, Editing
VFX:
Adrian Bergoff
VFX Lead
Peter Hoesel
VFX Artist
CREDITS
CREDITS
Production Company:
RedStrings Productions
Agency:
School House
Director:
Candice Wainwright
Creative Direction, Compositing, Editing
VFX:
Adrian Bergoff
VFX Lead
Peter Hoesel
VFX Artist
CREDITS
Production Company:
RedStrings Productions
Agency:
School House
Director:
Candice Wainwright
Creative Direction, Compositing, Editing
VFX:
Adrian Bergoff
VFX Lead
Peter Hoesel
VFX Artist