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The Alchemy of Marketing

DELOITTE

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

Production Company:

RedStrings Productions

Agency:

Deloitte

Director:

Candice Wainwright

Creative Direction, Compositing, Editing

VFX:

Adrian Bergoff

VFX Lead

Peter Hoesel

VFX Artist

CREDITS
 

CREDITS

Production Company:

RedStrings Productions

Agency:

School House

Director:

Candice Wainwright

Creative Direction, Compositing, Editing

VFX:

Adrian Bergoff

VFX Lead

Peter Hoesel

VFX Artist

CREDITS

Production Company:

RedStrings Productions

Agency:

School House

Director:

Candice Wainwright

Creative Direction, Compositing, Editing

VFX:

Adrian Bergoff

VFX Lead

Peter Hoesel

VFX Artist

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