BCX

INSTANCE.

Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.

For the merger of Telkom and Business Connexion into BCX, the creative vision focused on the powerful symbolism of integration and transformation. The approach depicted individual logos disintegrating, with their fragments dynamically scattering and then seamlessly converging to form the new BCX identity.

To evoke a digital feel, graphic elements resembling various representations of pixels were utilised. These rich textures were imbued with a sense of depth to immerse the viewer in the digital world, enhancing the innovative narrative of the merger.