Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count. 

The focus for this was on creating stunning art direction for Ackermans. Drawing inspiration from the geometric colour blocking of the athletic fashion being showcased, a set was designed with strategically placed colour panels. The result was a Mondrian-style space that made the talent and fashion pop.

​

Shooting in a gym studio added texture and character to the environment, while the minimalistic set provided a perfect backdrop. This contrast allowed the dynamic action and movements of the athletic performances to take centre stage, creating a visually captivating experience.