Boots
ACKERMANS
Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.
Our mission was to showcase winter boots, typically in neutral colours, so we spiced things up by setting them against vibrant, colourful smoke. To highlight the range and add a playful twist, we duplicated the model in the scene. This front shot of the repeated model walking forward gave a nod to the iconic Beatles' Abbey Road cover, inspiring us to add massive painted lines on the set, reminiscent of a pedestrian crossing and a street scene. This extra visual layer complemented the colourful smoke backdrop, creating an intriguing yet minimalist composition.
Production Company:
Masters & Savant
Agency:
99c
Director:
Candice Wainwright
Creative Direction, Live Action Direction, Editing
CREDITS
CREDITS
Production Company:
Masters & Savant
Agency:
99c
Director:
Candice Wainwright
Creative Direction, Live Action Direction, Editing
CREDITS
Production Company:
Masters & Savant
Agency:
99c
Director:
Candice Wainwright
Creative Direction, Live Action Direction, Editing