A Product of Penn Mutual
ACE
Embracing the concept of alchemy, where particles evoke a sense of magic and ancient elements, we explored a world where a single particle can transform into millions. The sky's the limit when particles are the core concept—they fluidly morph from everyday objects to abstract representations of data. The style and technique remain grounded even as the particles continually evolve, taking a journey from their initial movement to radical explosions. The technical challenge was ensuring these particles could seamlessly transform from one form to another while maintaining an exact count.
Ace takes viewers on a journey into a captivating realm of abstract narratives, where the simplicity of a square transforms into a conduit for intricate ideas and emotions. Each vignette unfolds as a mini-story, exploring themes like navigating challenges and embracing opportunities.
With a blend of 3D and 2D animation, vibrant colours, and a light-hearted tone, complex organisational and business concepts are simplified; making them accessible and relatable, even the most intricate topics are easy to grasp.
Production Company:
Masters & Savant
Client:
Penn Mutual
Director:
Candice Wainwright
CREDITS
CREDITS
Production Company:
Masters & Savant
Client:
Penn Mutual
Director:
Candice Wainwright
CREDITS
Production Company:
Masters & Savant
Client:
Penn Mutual
Director:
Candice Wainwright